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Welcome to the Green Career Tip of the Week

Online Version of this Issue                                         Green Career Tips Archive

Some very exciting announcements are just on the horizon. Read this week's Highlighted Event for just a few of the details.

What industries are we talking about when we say "Cleantech"? Read this week's tip to learn more about the multitude of industries encompassed by Cleantech.

Did you get a f.r.e.e month on the Green Career Central site this week? Scroll down to see if the beginning of your email is next to the treasure chest. We do this every week!

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Highlighted Event

Several exciting announcements coming soon!

  • I have been working on a deal behind the scenes since last fall, and I’m hoping I’ll be able to share the big news in next week’s newsletter. It’s just too early to announce today.
  • We are planning an Earth Day Celebration Special…details coming soon.

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Stay tuned….

 

Tip of the Week: What Industries Are Included in Cleantech?

In last week’s newsletter we defined Cleantech, a term that is used frequently these days. Although people often talk about cleantech as though it is an industry, it is actually a meta-industry that serves as an umbrella over a wide variety of industries.

If you want to work in energy efficiency, green building, renewable energy or a host of other green careers, take a look at this Green Career Tip of the Week to understand what falls under this broad umbrella.

Saying you want a job in cleantech isn’t enough. You have to be more specific about your career goal when you talk with contacts in your network.

As you’ll see, Cleantech is a wide-ranging landscape! As you explore these lists of industries within Cleantech, notice which ones catch and hold your attention.

The Cleantech Group has divided their investment reporting into eleven segments, categorizing a variety of industries under each category. For the full list of cleantech segments, visit the Cleantech Group site.

  • Energy Generation – from wind and solar to hydro/marine, biofuels, and geothermal
  • Energy Storage – from fuel cells and advance batteries to hybrid systems
  • Energy Infrastructure – from transmission to energy management
  • Energy Efficiency – from lighting and glass to building efficiency
  • Transportation – from vehicles and fuel to logistics and infrastructure
  • Water & Wastewater – from water treatment and conservation to wastewater treatment
  • Air & Environment – from clean up, emissions control and monitoring to trading and offsets.
  • Materials – from nano and bio materials to chemically based materials
  • Manufacturing/Industrial – from production to packaging
  • Agriculture – from land management and natural pesticides to aquaculture
  • Recycling & Waste Treatment

Each group uses a slightly different list to define cleantech. Here are few more industries that aren’t specifically listed in the Cleantech Group list, but are referred to as cleantech by others.


  • Biomass
  • Information technology (IT)
  • Electric motors
  • Water filtration
  • Personal transportation
  • Smart grid
  • Mobile applications
  • Green building
  • Hydrogen

A Look to the Future of Cleantech

Although the current economic downturn is impacting nearly all sectors of the economy, Cleantech ventures are still obtaining funding. Some are even expanding in anticipation of growth as a result of the stimulus package passed earlier this year.

Pernick and Wilder, authors of the Clean Tech Revolution, described six major forces, which they call the six C’s, that are pushing clean technology into the mainstream and driving rapid growth and expansion. It is likely these factors will continue to shape cleantech.

  • Costs. The simple economics of fossil fuel energy "Perhaps the most powerful force driving today’s clean-tech growth is simple economics. As a general trend, clean-energy costs are falling as the costs of fossil fuel energy are going up. The future of clean tech is going to be, in many ways, about scaling up manufacturing and driving down costs." (Although this motivation has slipped a bit as traditional fuel costs have dropped, most experts believe we’ll be seeing high fuel costs again.)
  • Capital. Investments in cleantech ventures around the world continue.


  • Competition. A number of countries and regions are competing to dominate the cleantech sector. The competition is bound to drive the growth.


  • China. China and other developing countries such as India are requiring more and more energy. Their economic growth is driving growth in a variety of cleantech industries such as clean energy, water delivery, transportation, and building.
  • Consumers. Consumers are becoming more and more knowledgeable and demanding cleaner and greener products.
  • Climate. Climate change is now an integral part of business strategy in many cleantech companies.

With all these factors coming together at this time, cleantech is bound to be a transformative force in our economy for some time to come.

Breaking into Cleantech

One of the keys to breaking into Cleantech is to look at the skills, experience, and contacts you’ve developed in your current/last career. Is there a way to use your skills, experience, and contacts to transition into one of these new, growing fields?

  • Think about the problems you solved for your last employer. Could one of these industries be facing a similar problem or challenge?
  • Think about the network you’ve developed in your current/last profession. Is this network of interest to any of the industries within cleantech. Are any companies trying to reach out to your industry/profession? Do any of these industries need help from your network to succeed in breaking into a new market?
  • Think about the processes, procedures, and systems you’ve used or developed in your current/former career. Do any of these systems transfer into a cleantech industry?

To answer these questions you are going to need to do your homework! Immerse yourself into the slice of cleantech that is the best fit for you. You need to learn as much as you can about the industry to understand where you fit in and how you can use your skills, experience, and network as assets to propel you into the industry.

 

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Green Career Central Blog:

Green Career Trends: This week’s trends focus on real-time electric meters, job growth predictions based on 25% renewable energy by 2025, solar growth in Texas, and Tesla’s new sedan.


Follow the Money: Learn how two US solar companies expand their megawatt production during these economic times.

 

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What's New at GreenCareerCentral.com

Hydrology

The continuous movement of water over, above and below the surface of the Earth is called the water cycle, or, more formally, the hydrologic cycle. The study of all aspects of these cycles, of the Earth's water's occurrence, circulation and distribution in time as well as in space, and of the processes that govern the depletion of water resources, is called Hydrology. The insights provided by Hydrology are particularly useful to environmental engineering, policy, and planning.


Two Job Boards for Renewable Energy

We’ve just added two more job board reviews to our collection. These job boards are specifically for those who want to get a job in renewable energy. One of the sites is specifically for contractors who are willing to travel. An interesting angle on work style. The other site is more generally for renewable energy.


Explore Green Industries

Whether you are exploring green industries to know what’s out there or gaining more in depth knowledge of your target green industry, our industry profiles will give you an overview and a starting point for your research.


Research Green Companies

Whether you are exploring green industries to know what’s out there or gaining more in depth knowledge of your target green industry, our industry profiles will give you an overview and a starting point for your research.


Did You Know...

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Green Career Tips Archive

 

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Green Career CentralTM is a virtual career center for motivated professionals who are ready to find a green career that fully expresses their passions, skills, values, and talents.

Carol McClelland, PhD, founder and Executive Director of Green Career Central, has helped thousands of people discover their dream career through her book Your Dream Career For Dummies and her work with individuals, groups, and students. Together with her team of experts, researchers and writers, Carol has pulled together sixteen years of experience into a broad collection of how-to articles, resources, support, and teleclasses to help you find your way to make a difference and prosper.

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