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Welcome to the Green Career Tip of the Week
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Online Version of this Issue Green Career Tips Archive
Our birthday membership special expires today! Head on over to Green Career Central to sign up before it's too late.
Are you ready for a clear path to your green career? Read the Highlighted Event for more information about this month's teleclass with Carol.
Are you waiting to see how the green economy will evolve before becoming a part of it? Read this week's tip to learn the advantages of acting now, plus an out-of-the-box job option.
Did you get a f.r.e.e month on the Green Career Central site this week? Scroll down to see if the beginning of your email is next to the treasure chest. We do this every week!
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Highlighted Event

August Call: "Where Do Your Skills Fit in the Green Economy?"
The first call of our Green Career Focus Teleclass Series:
Helping You Gain Clarity, Get Focused, Get Results
- As you try to figure out your target green career, are you concerned you don't know all of your options?
- Are you wondering where you might use your skills in the green economy?
- Do you have a map of the entire green economy to make sure you are headed down the right career path?
For the last two and a half years I’ve been developing a map of the green economy. What industries fit where? How do they all link together? Now that I’m writing Green Careers For Dummies I’m doing even more research on the topic. I look forward to give you more clarity about the evolving green economy.
“Carol did an outstanding job of dissecting the “Green Economy” into technologies and career paths that were tangible and easily understood. For the first time, I have a clear understanding of how my experience is truly relevant and valuable in the new economy.”
--Jim, a recent audience member at one of Carol's presentations
In this content-rich teleclass, Carol shares her latest map of the green economy. With this map in hand you'll be able to pinpoint the areas of the green economy that are most attractive to you. You'll also have more assurance that you aren't missing out on opportunities you don't know about.
During the call you will:
- Discover how to organize green industries into six industry categories.
- See examples of industries that fall into each industry category.
- Find out how each industry category has a slightly different culture that may influence your career choices.
- Uncover functions that can be done in nearly any industry category.
- Receive a chart that illustrates all that we discuss.
Wednesday, August 26, 2009
6 pm Pacific / 9 pm Eastern
Sign up now!

Tip of the Week: Expand Where You Look for Green Professional Job Opportunities

In the current economy it’s easy to fall into a “wait and see” stance with your career. You may want to wait until you see more signs of growth before you decide to commit to finding your own green career. Although this stance may feel safe in the moment, it may be keeping you from:
- Finding opportunities that already exist in the green economy,
- Discovering opportunities in your current job, and
- Creating opportunities based on your knowledge, skills, and experience.
The green economy really is making strides, even if traditional media sources aren’t covering it. If you want proof of this, read our recent newsletters Signs of Momentum in the Green Economy and Maps and More Maps of the Green Economy. In addition, sign up to receive our blog posts where we highlight green industry trends and signs of money flowing to green companies every week. It’s amazing all the innovation and signs of growth that we are seeing in our research each week.
One caveat: Much of the political and economy news you see about the green economy is focusing on Green Collar Jobs: blue collar trade jobs that contribute to green efforts. Although this information is helpful in understanding the green economy, it doesn’t tell the entire story. What most of these news stories miss is the Green Professional Jobs: white collar jobs that contribute to green and sustainable efforts.
Green Professional Jobs may not have “green” job titles. Not all of them are in the renewable energy industries that are getting a lot of press attention these days. You may need to do your homework to sort out where the green professional jobs are in your area. Though you may not be hearing about them at this point, they are out there. More and more companies are stepping up to face their own sustainability, or lack there of. In a recent Green Economy Post article a new study by Global Reporting Initiative reports that there’s been a 46% increase in the number of global companies providing sustainability reports, from 685 in 2007 to 1000 in 2008. If you want to dig into the list of companies who are providing reports, download the spreadsheet report via link on this page.
For now, take heart that we continue to see more and more evidence each day that the green economy is happening. (You might want to subscribe to a few blogs so that you see daily evidence of this trend. It helps to get the reinforcement that investments, innovation and growth really are happening on a daily basis.)
Opportunities Do Exist
As you see more evidence that there is movement in the green economy, you’ll recognize that it is time to take action. You don’t have to wait until the green economy is in full motion to act. Be proactive now. Take an active role in our country’s transition into the green economy. Opportunities do exist. They just may not look like you expect them to look.
- Look for opportunities in the Environmental Science and Natural Resource Management sectors. These industries are quite mature and thanks to the changing climate are taking more and more moves toward innovation. Organizations and governmental agencies in these sectors tend to be fairly stable.
- Take a role in a start up company. This path is likely to carry a bit more risk due to the nature of the early stage of these companies. At the same time, the work is exciting and the impact you have may be quite impressive. If you want to see which start ups are getting funded, read our Follow the Green Money blog post each Monday and find blogs that track investments in your target industry.
- Track the move of large, existing companies toward green initiatives. Although the entire company may not be green, you may be able to help the company in their efforts to become more sustainable. The good news about working for a company in this category is you can generally get a sense of the culture and the stability of the company before you start work.
- Contribute to the creation of policies and regulations for the new economy. Whether you want to work at a local, regional, state, or federal level, there are opportunities in this arena. You may work in a governmental agency, an advocacy group, or a local government department.
- Think about options in your current workplace. Are there ways you could green your current job responsibilities? Does your company have a green initiative that you could take part in? Whether you take it upon yourself to find ways to green your work, or you become part of a company wide initiative, you are gaining priceless experience that can help you make the move into your next green career.
Out-of-the-Box Option
If you are committed, motivated, and inspired to contribute to the move to a greener, more sustainable economy, you may want to consider taking the steps to create your own position either as a consultant, contract worker, short term employee, or full-time employee.
Don’t get bogged down by what form the job might take. The key is to get yourself in the door to make a contribution that gets the attention of key members of the management team. Whether they hire you as an employee, retain your services as a consultant, or they give you a stellar recommendation you can use to land your next gig, either way you are further along than you are right now.
The key to creating your own position is understanding your target industry inside and out. You must understand how the industry is structured, what opportunities they have as well as the challenges they face. Although there’s a learning curve involved with this option, you may be able to short circuit the process if you can tap into an industry or function that is in some way related to your previous work experience. Take a hard look at the work experience you have. Everything you’ve done before gives you perspective, insights, and innovative solutions. Leverage that information as you scan your new target industry for problems you can help solve.
Begin by thinking about ways you can help the company save money. With the current economic situation, I can’t imagine a company turning away someone who has an idea to save the company a sizeable amount of money. Business owners aren’t crazy! If an idea makes sense from a business standpoint, they’ll consider it.
- Do you know, or can you come up with, a way to cut costs for energy, fuel, or water? Most likely the solution you discover will be green and help the company become more sustainable. Even if the company doesn’t have an initiative to move in this direction, showing them the numbers may open their eyes to a new, more effective way of doing business.
- Do you have ideas about ways to reuse waste, sell waste, or reduce waste within the company’s manufacturing process or service? Solutions in this category may save the company money in terms of waste disposal while also cutting costs for new materials.
You don’t have to start with the biggest company in your area. Small companies are looking for ways to save money too. Look at the companies in your town or city to find opportunities. Is there a solution that could translate well across different kinds of companies? If so, then your opportunity potential just doubled or tripled.
Will this method of finding work be easy and quick, and provide steady results? Probably not, unless you have an idea you’ve already proven. You will need to invest some time, energy, and resources to research an industry, function, or process. Then you’ll need to find ways to test your idea to prove that it works. You may need to start small and then step into larger companies with your case studies and proof. By moving in this direction you are gaining valuable skills, experiences, and accomplishments that will continue to open doors as more and more companies become sustainable.
If this entrepreneurial approach intrigues you, you can still use the What’s Your Green Niche ebook in Step 3 of the Green Career Central site to help you fine tune your focus. This ebook is one of the benefits of being a member of the site.
Copyright © 2009 Transition Dynamics Enterprises, Inc.

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Green Career Central Blog:
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as one of the "100 Best Blogs for Your Job Search."
Green Career Trends: Vital Necessity: A Green Bank, 15 Companies Creating Green Software, and Sprint Gets Into the Smart Grid Arena.
Follow the Green Money: This week money is flowing! DOE continues to release stimulus funds, while lithium ion batteries and solar both get a funding boosts. Link to career openings included.

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Green Career Central is a membership site with a comprehensive set of easy-to-use programs, resources, and events to help people achieve their green career dreams whether they want to find a green job, start a green business, or get a green education.
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What's New at GreenCareerCentral.com
Natural Resources Industry Profiles
This week we continue to update our Natural Resources Industry Profiles with new information about careers related to Forestry. Click through to check it out.
Prepare for Your Green Career
Are you looking for some ideas on how you can prepare yourself to move into your green career goal? Choose the link to find suggestions you are looking for:
Take Action Toward Your Green Career Goal
If you are ready to take action to reach your green career goal, you are ready to move to Step 7 on Green Career Central. At each link you’ll find suggestions whether you are looking to:
Did You Know...
...if you missed a Tip of the Week, you can read the archived publications?
Green Career Tips Archive
About Us
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Green Career CentralTM is a virtual career center for motivated professionals who are ready to find a green career that fully expresses their passions, skills, values, and talents.
Carol McClelland, PhD, founder and Executive Director of Green Career Central, has helped thousands of people discover their dream career through her book Your Dream Career For Dummies and her work with individuals, groups, and students. Together with her team of experts, researchers and writers, Carol has pulled together eighteen years of experience into a broad collection of how-to articles, resources, support, and teleclasses to help you find your way to make a difference and prosper. Carol is currently writing Green Careers for Dummies, which will be available in bookstores in late January/early February 2010.
Why not have the green career you've been dreaming of? You can struggle on your own or gain support throughout your journey. The decision is obvious ... Join Us Now!
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Copyright (c) 2007-2009. Transition Dynamics Enterprises, Inc. All Rights Reserved.
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