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Tip of the Week | Blog | Upcoming Events | What's New | About | Subscription
Welcome to the Green Career Tip of the Week
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Online Version of this Issue Green Career Tips Archive
What an amazing week! See a clip from my appearance on the View from the Bay below. Watch next week for a few photos from the book launch party on 2/6.
I have some exciting news about upcoming teleclasses and member only events. Find out more in the Highlighted Events section.
A new report has just come out on the state of green businesses. In this week’s tip I’ll explain how these new green trends affect your green career.
Did you get a f.r.e.e month on the Green Career Central site this week? Scroll down to see if the beginning of your email is next to the treasure chest. We do this every week!
Connect with us on these social networking sites:
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Green Careers for Dummies
 We’ve got another video for you this week… this time it’s a four minute clip of Carol talking about Green Careers for Dummies with hosts, Janelle and Spencer from The View From the Bay! You’ll also be able to read Carol’s 7 tips to finding the right green job.
Several members of the Green Career Central Team attended the show. Here’s a photo of Carol with Susan (Events Manager) and Tessa (Customer Service) in front of the ABC7 studio in San Francisco.
(Next week we’ll have a few photos from the book signing party on Feb 6th… a great event to share the launch of the book with family, friends, colleagues, members, and more!)
Highlighted Events
So… Where Are the Non-Technical Green Careers? Most of the media coverage for the green economy focuses on the technical jobs. In this free teleclass, Carol uses her Green Economy Map to illustrate several strategies for finding non-technical positions in the green economy.
February’s Free Teleclass
Thursday, February 18
5:00 pm Pacific
Register here
Jump Start Your Green Career Action Group
Bring Your Green Niche into Focus
This 6-week action group, facilitated by Carol McClelland and her team of career coaches, helps you shorten your path to your green career. Through a collection of personal exercises, group activities, and personal coaching sessions, you gain a clear focus that guides your choices and actions regarding your green career search.
- State your green career goal with confidence, clarity, and enthusiasm;
- Know how to use your goal to guide you as you research your career options, network with people in the field, and strengthen your resume.
- Have a personalized plan to guide your actions as you pursue your green career.
Begins February 25th and continues to April 6th.
Early Bird Pricing until February 15th
Members Only Teleclass Events for February
(Log on to Green Career Central to Register for these teleclasses
that are included in your membership )
Researching Your Target Green Industry - Carol McClelland will start off this call with tips and strategies you can use to explore your target green industry. Then she'll open up the line to answer questions you've submitted about your green career research challenges.
Wednesday, Feb 10, 5 pm Pacific
Presentation with Q&A - Log in to Register
Expand Your Green Network - Building a strong, vibrant green network is one of the most important steps you can take to find your green career. Knowing a diverse group of people who are well connected, share your values, and are willing to help you is invaluable. On this Members Only call, you’ll have the opportunity to share who you are and connect with other Green Career Central Members.
Tuesday, Feb 23, 6 pm Pacific
An Interactive Networking Event - Log in to Register
Tip of the Week: The State of Green Business and Your Green Career – Part 1
My favorite annual report, State of Green Business 2010, was just released by GreenBiz.com and Greener World Media.
This 60+ page report provides a rich, detailed look at how green green businesses are these days. The report itself has two parts – a summary of the green business trends over the last year and a status report of green business based on 20 different markers.
I’ve been combing through the report, searching for green career trends. I’ll be sharing trends in today’s newsletter based on the business trends outlined in the report. At a future date, I’ll review the descriptions of the 20 different markers to identify additional green career trends.
Bottom Line
Before diving into the ten green business trends, I wanted to share a couple of key quotes from the report that give an overall sense of the current state of the green economy.
In noting that green professionals were not laid off even amid corporate cutbacks caused by the recession, Joel Makower notes, “green thinking is becoming embedded in each of these other disciplines”. The other disciplines include accounting, finance, human resources, marketing, and other functions within any successful business. In other words, business leaders are seeing that professionals with green, sustainable training are a critical part of being competitive during these economic times.
On page 20, at the end of the discussion of the ten trends, the final point is: “Recession notwithstanding, next-gen green products, and the infrastructure needed to support them, continue to emerge relatively unabated, expanding opportunities for companies seeking to be part of the growing green economy.”
Both of these high level conclusions about the State of Green Business, are positive news for those looking for their place within the green economy.
Green Business Trends
The ten trends included in the State of Green Business 2010 report are based on 2,400 articles and blog posts that were published on the Greener World Media websites – www.GreenBiz.com, ClimateBiz.com, GreenerBuilding.com, GreenerComputing.com, and GreenerDesign.com. (Just a side note: We recommend any and all of these blogs to you as you explore your green career options.)
“Radical Transparency” – More and more attention is being paid to knowing what goes into products, and what business practices green companies are using.
Information management – if you have experience managing large amounts of rapidly changing, real time information, you may find a place in managing the information coming out of this trend toward transparency.
Sharing information in real time – If companies are providing information about their business practices and their products, people want to access that information when they need it. Think websites, mobile devices, social networking, and in store coding.
Walmart! – Okay, you may not think of Walmart at the forefront of transparency regarding sustainability, but it’s time to put the company on your radar. In 2009 they launched a project to create a Sustainability Index for their products. They are collecting questionnaire results from suppliers and building full life-cycle descriptions of many of their products. Although the protocols for this work are being developed as they dig into the process, this is bound to be a long term project with a lot of moving parts!
Green seals – A number of companies are refocusing their business to provide a seal for sustainable, green products. You’ve no doubt heard of some of these companies – Green Seal, Good Housekeeping, Underwriters Laboratories – and that’s just the beginning. You can also look at industry specific organizations that are offering seals of their own.
Marketing Green Products – Determining the most effective way to market green products is a bit tricky. Consumers are motivated by various benefits. Conducting market research on green buying habits, and then building marketing campaigns that hit the mark, are critical parts of the green economy.
Sharing Innovations – In a move toward open collaboration, several organizations are helping companies share their intellectual property and patents with other companies. This is an amazing shift in how company knowledge is generally handled. If you are interested in being a part of this movement, check out the links in the report to Eco-Patent Commons, GreenXchange, and Innovation Exchange to see how these organizations are run and how they may expand over time.
Wheeled Vehicles – For many companies looking to reduce their carbon footprint, the focus is on rethinking the vehicles they rely on to do business.
Fleets – Although the car industry has been hurt by the recession, one area of the industry that’s had a reasonably good year is fleet sales for all variety of green vehicles, in the form of taxis, trucks, and cars that run on alternative fuel.
Energy Efficiency – At first glance, energy efficiency seems to refer to upgrading certain systems within a building, or systems to reduce how much energy is used. You might think first of lighting, windows, heating and air conditioning, equipment or appliances. Although you’d be right, you’d also be missing a few major opportunities.
Energy management – A number of technology companies are entering the field to build software to allow organizations to manage their energy use in real time. Some companies to watch in this space include Verdiem and Engenuity. Other tech giants, such as Microsoft and Google, are developing software for the home user.
I’ll continue with the remaining five green business trends and how they impact green careers in next week’s newsletter.
In the mean time, if you are interested in finding your place in the green economy, I highly recommend that you read this report, cover to cover. Although some sections may not be completely relevant to you, understanding all of the themes, even at a general level, will help you understand the green economy in more depth.
Copyright © 2010 Transition Dynamics Enterprises, Inc.
Green Career Central Blog:
Follow the Green Money: This week green money is flowing to several solar start ups, electrical charging stations in Silicon Valley, and geothermal in Bend, OR. Remember… when money flows, green jobs are likely to follow.
Green Career Trends: Top 100 Smart Grid Players, Musicians Going Green, How to Pay for a Green MBA.
Membership Has Its Advantages!
The discussion forum topic, audios, ebook, and articles listed below are available to members of GreenCareerCentral.com as a part of their membership. If you're not a member and would like to have immediate access, we'd love to have you join us now!
Green Career Central is a membership site with a comprehensive set of easy-to-use programs, resources, and events to help people achieve their green career dreams whether they want to find a green job, start a green business, or get a green education.
  
"It's a hard to find an investment these days that pays for itself many times over but the annual fee for joining Green Career Central is certainly worth every penny. The process laid out is structured and easy to follow. It takes you through the steps to get a truer understanding what your interests and skills are and makes you excited about researching your career options, while giving you a sense of progress and accomplishment. The weekly tips and "how to" resources on the website are time saving and are in of themselves an invaluable resource. Thanks Carol."
~WG Becoming an Energy Systems Consultant
Read what other members are saying about Green Career Central here....
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This Week's Drawing for a
30-Day Trial Membership: rjh9432
If this is the beginning of your email address, contact us with a subject line of "Trial Membership" and we'll tell you how to get signed up for your 30-day trial membership to GreenCareerCentral.com. You must reply within 2 weeks of the date of this newsletter.
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What's New at GreenCareerCentral.com
Members Only Teleclass Events
Each time you log on, check out the upcoming Members Only teleclass events. As a Green Career Central member, you receive free access to these two calls each month. Just take a moment to register on the Members' home page and you’ll be all set. If you can’t attend, no worries, we’ll be posting the audios of these events.
Green Career Central Site Orientation
We’ve enhanced the articles in Step 1 under the Welcome link. If you are new to the site or want to refresh your understanding of the site, take a look at the articles inside the “Start with These Articles” box.
Identify Your Green Niche
If you’ve just become a member this is your #1 destination! This step will help you determine what you want to do within the green economy.
Did You Know...
...if you missed a Tip of the Week, you can read the archived publications?
Green Career Tips Archive
About Us
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Green Career CentralTM is an online resource center to help mid-career professionals, students, new grads, and career counselors make sense of the green economy and the green job market.
Carol McClelland, PhD, author of Green Careers for Dummies, is one of the nation’s leading green career experts. Throughout her career, Carol has helped thousands of people find work that matches their values and interests.
In addition to writing Green Careers for Dummies, Carol is the Founder and Executive Director of Green Career Central. This online resource center provides career guidance, coaching, and resources to clarify the ever-evolving world of green career possibilities for students, professionals, and career counselors.
Carol is driven by three passions: guiding people to discover fulfilling careers aligned with their values, learning about innovations that enable people to live, work, and play more sustainably, and marveling at the inspiring wisdom of nature.
Join Us Now!
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Copyright (c) 2007-2010. Transition Dynamics Enterprises, Inc. All Rights Reserved.
Green Career CentralTM is a trademark of Transition Dynamics Enterprises, Inc
PO Box 354, Menlo Park, CA 94026
650 322 8661 | Contact
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