Job description:

JOB PURPOSE

Lead DETASAD’s commercial strategy and digital transformation delivery within NEOM, owning high-value engagements across its sectors. Drive DETASAD’s “CIRI” agenda (Cognitive, Intelligent, Reactive, Infrastructure), with a ≥25% revenue shift to bundled digital offerings (Cloud, Satellite, Cybersecurity and Intelligent Infrastructure) and ≥1 pp MoM gross margin improvement. Secure NEOM profitability, operational excellence, and succession readiness by developing 2 A-player successors annually.

KEY RESPONSIBILITIES

Business Ownership & Strategic Growth
- Own NEOM market strategy and execution; deliver SAR 250M+ pipeline coverage.
- Shift ≥25% revenue to bundled digital services; sustain ≥1 pp MoM margin gain.
- Lead AI-enhanced opportunity scoring, GPT-based proposals, and quarterly AI efficiency reporting.
- Deliver and maintain an AI-Efficiency Index ≥ 1.20 (revenue per head vs baseline), with quarterly model performance reviews and retraining roadmap.
- Embed Flywheel (DETASAD’s Strategy) principles in all NEOM engagements and ensure full alignment with Vision 2030 mandates.
- Ensure every new strategic initiative is backed by a 6-page narrative approved by the CCO within 30 days; deliverable tied to variable pay.
Customer Engagement & Relationship Management
- Serve as DETASAD’s strategic interface to NEOM’s leadership and procurement authorities.
- Cultivate long-term, executive-level relationships across NEOM’s ecosystem.
- Deliver >90% CSAT and co-create cross-sector digital transformation solutions.
Operational Excellence & Execution
- Enforce RCA within 48 hours post-disruption; uphold zero-defect culture.
- Maintain 3× CRM pipeline coverage with full compliance in MS Dynamics 365.
- Achieve MS Dynamics 365 CRM data completeness ≥ 95 %, audited monthly.
- Deliver complex, high-stakes projects on-time, on-budget, and above client expectations.
- Sales execution must follow a clear gated process: discover → qualify → design → close → collect, with KPIs at each gate. Target ≥ 50% of proposals auto-drafted by AI.
Financial & Commercial Accountability
- Own full P&L, pricing, and financial performance for NEOM business vertical.
- Lead commercial structuring, margin optimisation, and cash-flow control.
- Achieve DSO and deal-cycle KPIs in collaboration with Finance and Legal.
- Apply Red-Line protocol for any KPI missed in two consecutive months: escalate to CEO within 48 hours and initiate 30/60/90 recovery plan.
Leadership & Team Management
- Lead a cross-functional NEOM-specialised team; sustain >95% engagement scores.
- Build and mentor 2 A-player successors annually; enforce DETASAD’s no-politics culture.
- Ensure succession bench is built 3-deep with at least 1 Saudi female ready within 12 months; progress tied to annual bonus grid.
- Drive accountability, agility, and excellence across team functions.
Market Intelligence & Positioning
- Generate monthly intelligence reports on NEOM trends, policy changes, and competitor plays.
- Establish DETASAD as NEOM’s digital infrastructure partner of choice.
- Influence DETASAD’s service roadmap via direct feedback from NEOM projects.
Additional Tasks: To perform any tasks assigned by the manager, as needed.

Important Requirements and Knowledge

Deep familiarity with NEOM’s governance, sector-specific procurement, and operating environment.
Demonstrated ability to lead digital solutioning across cloud, satellite, and cybersecurity domains.
Existing executive-level network and stakeholder access in NEOM is essential.

JOB REQUIREMENTS

Education: Bachelor’s in Engineering and Master’s in Business or Engineering preferred.
Experience: Extensive experience in NEOM-facing enterprise sales or delivery with proven record managing SAR 100M+ NEOM portfolios with full P&L accountability and experience leading ICT infrastructure and digital transformation in public-private mega projects.
Job Specific Skills/Competencies:
- Expertise in integrated ICT solutions (Cloud, Satellite, Cybersecurity and Intelligent Infrastructure).
- Advanced CRM proficiency (MS Dynamics 365, SAP, ServiceNow) and pipeline stage automation.
- Strong commercial acumen in pricing, contract structuring, and risk mitigation.
- Fluent in English; Arabic preferred.

Compensation

Competitive base salary plus performance-based incentives.
KPI weighting grid: OI 20 %, Revenue 20 %, GM 20 %, Digital 15 %, AI-Efficiency 10 %, NPS 10 %, DSO 5 %.
Eligible for DETASAD Long-Term Incentive (LTI) scheme: 3-year cash-based, up to 150% payout.

DETASAD

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