OPTIMA is dedicated to delivering innovative and customized Facility Management Solutions with a reputation of excellence and a commitment to innovation.

Agile, Customer-Focused, Innovative, Authentic, Pragmatic, Results-Driven.

OPTIMA is dedicated to delivering innovative and customized FM Solutions with a reputation of excellence and a commitment to innovation. Owners of real estate assets and infrastructure portfolios turn to OPTIMA for Solutions to enhance the maintenance and operation of their investments.

A leader in Facility Management Consultancy within the GCC.

OPTIMA is an Allied Practice of KEO. Our DNA can be mapped through their 60 years of successful delivery of design, engineering, advisory, and management services throughout the GCC region.

Responsibilities

The BDM will lead localized brand positioning, BD strategy, + content development. This role is embedded within the KSA delivery team + is responsible for aligning , BD output. The role includes, but is not limited to,

Responsibilities:

Market-Focused Marketing Strategy

Develop, implement, + monitor, BD strategies aligned with business goals + priorities.
Maintain strong market intelligence on sector shifts, trends, + competitor positioning.
Provide strategic input to OPTIMA Management Team on market feedback, metrics, + growth positioning.
Localize all marketing materials + communications to reflect Saudi public/private client expectations + terminology.

Proposal + Bid Support

Manage the Proposals Preparation Process.
Support EOI, PQD, + formal proposal submissions for projects by drafting, editing, + structuring Arabic/English marketing-driven content in coordination with team.
Support with the technical inputs + translate into client-focused value propositions.
Maintain up-to-date collateral, capability statements, + credentials in English/Arabic.

Brand Building + Client Engagement

Build thought leadership visibility by curating articles, events, white papers, + media engagements.
Represent OPTIMA at KSA / GCC industry events, marketing briefings, + client forums.
Collaborate with internal HR/Marketing to support employer branding, onboarding decks, + internal campaigns

Communications + Content Oversight

Oversee all campaign messaging (digital + print), ensuring alignment with brand identity.
Manage digital presence on optimaglobal.com + LinkedIn, ensuring search visibility, relevant hashtags, + consistent branding.
Uphold the brand guardian role for all materials issued by KSA teams.

Project Execution

Participate in project execution activities where applicable - supporting proposal handover, content development for project deliverables, + client-facing documentation.
The candidate must possess sufficient technical understanding of FM/O+M consultancy services to contribute meaningfully to live projects alongside SMEs + project leads.

Qualifications:

Essential

Bachelor’s Degree in Marketing, Communications, or relevant FM Consultancy field.
10 years of B2B marketing experience in KSA, with a focus on FM, real estate, or built environment sectors.
Strong understanding of FM/O+M consultancy services and proposal development.
Native-level Arabic (spoken + written), + fluent in English.
Deep knowledge of the Saudi FM market, including its regulatory, procurement, + client landscape.
Demonstrated ability to collaborate with project execution teams + contribute to the development of FM/O+M deliverables.

Preferred

Direct experience in proposal writing for design/FM Consultancy or DB + Operate projects.
Exposure to strategic marketing in Vision 2030 projects, NEOM, or giga-program ecosystems.
Working knowledge of digital FM, CAFM, BIM-FM integration is advantageous.
Familiarity with service line documentation such as ORAT strategies, FCA reports, or FM mobilization plans is advantageous.

Attributes

Clear communicator with a structured + brand-consistent approach.
Strategic thinker with local cultural awareness + executional discipline.
Collaborative + reliable under deadline-driven environments.
Embodies OPTIMA’s core ideology; Agile, Customer-Focused, Innovative, Authentic, Pragmatic, Results-Driven

OPTIMA

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