£40,000 - £45,000 depending on experience

Location: Sunderland

Updated: October 14, 2025

Reports to: Head of Product & Delivery

Purpose of the Role

To own the design, accuracy, and automation of data and reporting processes across the business.

The role is central to maintaining reliable datasets, developing insightful reports and dashboards, and ensuring the organisation can make confident, data-driven decisions.

A strong command of SQL, familiarity with Zoho CRM and Zoho Analytics or other relational databases/CRMs, and working knowledge of Python is desired to deliver high-quality analytics, automation, and continuous improvement.

Key Responsibilities

Data Ownership & Management
Own the structure, integrity, and reliability of data across Zoho CRM and Zoho Analytics.
Design and maintain SQL queries that power core reports, dashboards, and automated workflows.
Ensure data quality through proactive validation, reconciliation, and exception reporting.
Act as the primary point of contact for all business data requirements, translating stakeholder needs into robust SQL and analytics solutions.
Manage and document data logic, definitions, and relationships across key datasets.
Reporting & Insight Generation
Develop and maintain interactive dashboards and reports in Zoho Analytics to track performance across sales, operations, and finance.
Continuously refine SQL models to improve efficiency and accuracy of reporting.
Deliver ad hoc data analysis and recommendations to support operational and strategic decision-making.
Ensure all reports and metrics are traceable back to trusted data sources.
Automation & Integration
Use Python and APIs to automate data flows, refresh schedules, and exception alerts.
Build and maintain integrations between Zoho CRM, Zoho Analytics, and other data sources.
Simplify and streamline manual processes using automated SQL scripts and data pipelines.
Monitor system syncs and resolve discrepancies promptly.
Continuous Improvement & Governance
Drive ongoing improvements in reporting efficiency, scalability, and transparency.
Document and maintain clear procedures for all data processes.
Collaborate with finance, product, and operations teams to ensure data models evolve with changing business needs.
Champion best practices in data governance, security, and version control.

Core Skills & Competencies

Expert-level SQL for data extraction, transformation, validation, and reporting.
Experience with Zoho CRM and Zoho Analytics (or equivalent other relational databases/CRMs).
Strong data modelling and analytical skills.
Working knowledge of Python for automation, integration, and ETL tasks.
Attention to detail, accuracy, and process documentation.
Problem-solving and ability to identify trends, exceptions, and anomalies.
Clear communication with both technical and non-technical stakeholders.
Understanding of finance or commercial data (e.g., commissions, invoicing) advantageous.

Tools & Platforms

Zoho CRM, Zoho Analytics, SQL, Python, Excel / Power Query, Jira, Microsoft 365 Suite, APIs / ETL tools.

Benefits & Perks

Generous holiday package: Take advantage of 23 days of holiday (including bank holidays) to recharge and rejuvenate. We even offer extra time off during the festive season with performance and role-dependent opportunities for time off in December. Maximise your time away while enjoying a non-absence day off bonus which increases your holiday allowance.
Culture perks and self-development fund: At GEAB, we foster a vibrant work culture. Our jam-packed culture calendar brings exciting events like monthly office themes and food trucks to keep the energy high. Plus, we invest in your personal and professional growth with our Better Yourself development fund.
Fun and celebrations: We know how to have a good time! Enjoy summer and Christmas events where you can connect with colleagues, unwind, and create lasting memories.

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