Join Brother – A Global Brand with a Family Feel
📍 Manchester | Hybrid | Competitive Salary
Ready to create outstanding customer experiences?
Join Brother, a trusted global brand with over 110 years of innovation and a presence in 40+ countries. Guided by our “At your side” philosophy, we put customers first while driving positive change through our At your side 2030 sustainability vision.
Be part of a team that values excellence, innovation, and making a real impact.
The Role
We’re looking for a Customer Experience Specialist – Acquisition & Retention to design seamless journeys and drive engagement across Brother’s digital platforms. Your work will directly influence how millions of customers interact with Brother online.
What You’ll Do
✅ Design and optimize end-to-end customer journeys across digital platforms, identifying friction points and implementing improvements.
✅ Deliver acquisition and retention campaigns, including sign up flows, landing pages and lifecycle initiatives.
✅ Conduct UAT and regression testing, monitor KPIs, and identify improvements.
✅ Manage app and touchpoint engagement strategies, including App Store optimisation and feature integration with core acquisition and retention channels
✅ Create and schedule customer messaging (push, in app, email) aligned with CX principles.
✅ Configure and manage promotions and offers with accurate tracking.
✅ Coordinate CMS content publishing for campaigns and rollouts.
✅ Analyse performance data, run A/B tests, and report actionable insights.
What We’re Looking For
✔ Customer Journey Expertise – Skilled in mapping and improving end-to-end experiences using CX tools and insights.
✔App & Web Touchpoint Knowledge – Familiar with app store optimisation, landing page design and app-web linking for journeys.
✔ UX Awareness – Understanding of UX principles and ability to collaborate with UX governance functions.
✔Acquisition & Retention Strategy – Experience in planning and executing multi-channel campaigns to attract and retain customers.
✔ Digital Platform Management – Proficiency with CMS, Sitecore, app stores and marketing automation tools.
✔ Analytical & Reporting Skills – Ability to interpret campaign and engagement data and visualise insights clearly.
✔ Testing Q & A – Familiarity with campaign QA, UAT, regression testing and iterative improvement.
✔ Strong Communication Skills – excellent written and verbal skills for content creation and stakeholder engagement.
✔ Collaboration – Comfortable working with cross-functional teams and external agencies across regions.
✔ Time Management Skills – Ability to manage concurrent campaigns and meet tight deadlines.
Why Brother?
✨ Hybrid flexible working
✨ 25 days holiday + bank holidays (+ option to buy 5 extra)
✨ Industry-leading pension (up to 10% company contribution)
✨ Life Assurance and health cash plan
✨ Training & career development opportunities
✨ Free parking, EAP, social events, environmental days, and more!
👉 Ready to join a global brand with a family feel? Apply now!
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