Interim Marketing Manager - B2B

We are a public electric vehicle (EV) charging provider, with a vision to create a fair, futureproof infrastructure legacy that will sustainably accelerate the UK’s EV revolution across the country.

We operate a national network of close to 300 live chargers with an additional 1,000+ in the current pipeline. We are backed by £110million from Octopus Energy Generation, one of Europe’s largest renewable energy investors, and are powered by 100% deep green energy.

We have a uniquely community-led and customer-first approach to creating and managing high-usage, design-led and fully funded-EV charging solutions that add value to your organisation or site. Extra revenue, additional footfall, and competitor differentiation to name but a few! Not only do we design, fund, build and operate our site partners' charging solutions, but we provide ongoing maintenance and support to evolve and futureproof the solution over time.

We pride ourselves on putting the right chargers in the right places (leveraging state-of-the-art tech to assist with site selection), and in the success of our modular Charging Hub and Charging Green offerings. But most importantly we make sure the chargers work - our network currently has a 99.6% uptime/ availability record.

Our employee owned business is built on commitment, trust and brilliant customer service. We love working with local people and are passionate about making a positive contribution to the communities we serve.

Job Profile:

The Marketing Manager will spearhead the development and execution of our comprehensive marketing strategy, encompassing digital marketing, event management, thought leadership, and innovative content creation, including podcasts. This role demands a unique combination of strategic insight, creativity, analytical skills, and a profound understanding of B2B marketing dynamics. The successful candidate will work in close collaboration with the sales team and external partners to tailor marketing initiatives that resonate across diverse markets, ensuring a consistent influx of high-quality leads into our sales pipeline and forging robust partnerships with site partners and stakeholders within the supply chain.

Job responsibilities:

Strategic planning:

• Lead the creation and execution of a comprehensive marketing strategy that supports the company’s goals for EV infrastructure expansion and market penetration. Develop strategic initiatives that enhance our positioning and competitiveness in the EV sector.

Digital Marketing:

• Campaign Development: Lead the creation and execution of integrated digital marketing campaigns across a variety of channels including SEO, PPC, social media, and email marketing. Utilise innovative strategies and cutting-edge tools to enhance online visibility, engage target audiences, and establish our brand as a leader in the EV infrastructure sector.
• Generation and Conversion Optimisation: Design and implement targeted digital campaigns focused on lead generation and conversion optimisation. Utilise analytics to track campaign performance, identifying trends and insights to continuously improve ROI and lead quality. Develop and refine landing pages, CTAs, and other conversion tools to maximise lead capture and customer engagement.
• Enablement Support: Collaborate closely with the sales team to develop digital sales tools and resources that support the sales process and enhance the effectiveness of sales pitches. This includes digital brochures, presentations, case studies, and interactive demos that can be used across various stages of the sales funnel to educate prospects and drive conversions.
• Media Strategy and Engagement: Alongside our Social Media and Content Manager create social media strategy, crafting and executing campaigns that foster community engagement, brand loyalty, and audience growth. Monitor social media trends and leverage platforms to communicate with our target audience, share thought leadership content, and promote events and product launches.
• Marketing and Automation: Develop and manage email marketing campaigns and automation strategies that nurture leads through the sales funnel. Create segmented lists, personalised messaging, and targeted campaigns to engage different segments of our audience, from initial contact through to conversion and beyond.
• Analytics and Reporting: Leverage digital analytics tools to monitor campaign performance, website traffic, and user engagement metrics. Provide regular reports to the management team with actionable insights and recommendations for optimising digital marketing strategies and achieving key performance indicators (KPIs).

Content Strategy:

• Specifically, to achieve your individual objectives, develop and execute a content marketing strategy, including thought leadership articles, blogs, white papers, and case studies to position our company as a leader in the EV infrastructure space. To execute on this strategy you will leverage the internal marketing capabilities working closely with the Social Media and Content Manager.

Event Management:

• Plan, organise, and execute virtual and physical events (conferences, webinars, trade shows) to generate leads, engage with potential clients, and enhance brand recognition.

Partnership Marketing:

• Develop and execute joint marketing campaigns with site partners to promote new charging stations, ensuring high visibility and utilisation from day one.

Market Research:

• Conduct ongoing market research to stay ahead of industry trends, understand customer needs, and identify new marketing opportunities.

Performance Analysis:

• Use analytics to track campaign performance, measure ROI, and refine marketing strategies to ensure optimal results.

Requirements:

• Minimum of 5 years of experience in marketing, with a significant focus on B2B marketing in the technology, utilities, or renewable energy sectors.
• Proven track record of developing and executing successful digital marketing strategies and content creation.
• Experience working with sales teams
• Experienced in organising and promoting events, both online and offline.
• Strong project management skills, with the ability to lead multiple initiatives simultaneously.
• Excellent communication and storytelling skills, capable of crafting compelling messages for diverse audiences.
• Creative thinker with a data-driven approach to problem-solving and strategy development.

Benefits & Extras

Following the successful completion of a probation period, employees will join our long-term Incentive plan.

• 27 holidays + 5 holidays for Christmas Closure + 8 bank holidays.
• Octopus EV car salary sacrifice scheme! It's like cycle-to-work, but for electric vehicles. You give up some of your gross monthly pay for a new EV, and can save up to 40% on the monthly cost thanks to saving on National Insurance and Income Tax. One of the amazing benefits of this scheme is that you get a free home charger with standard installation plus 4,000 miles of home charging if you switch to intelligent Octopus!
• Company shares- As a business, the owners want ALL the team (regardless of seniority) to benefit from the growth of the business, the growth of Electric Vehicles and the value of the business. The scheme enables all the team to share in the ongoing success of the business.
• Opportunity to work from home one day a week.
• Company Sick Pay Scheme (following successful completion of probationary period (usually 6 months) up to 10 days full pay, in a rolling 12-month period).
• Statutory Pension Scheme (3% Employer Contributions and 5% Employee Contributions).
• State of the art offices in Manchester.
• Company Mobile Phone/Laptop and the latest IT equipment required to be successful.
• Social events.
• Competitive salary (the salary package is based on a start-up and the value you can possibly make out the success of the equity allocated to you).