Overview
NEOM is an accelerator of human progress and a vision of what a new future might look like. A region in northwest Saudi Arabia on the Red Sea, NEOM is being built from the ground up to include hyperconnected, cognitive cities, ports, next-generation infrastructure and industries, enterprise zones, research centers, sports and entertainment venues and tourist destinations.
As a destination, it will be a home for people who dream big and want to be part of building a new model for exceptional liveability, creating thriving businesses and reinventing environmental conservation.
As a workplace, it is a place for people who share our core values of care, curiosity, diversity, passion, respect, and becoming a catalyst for change.
Are you ready to help NEOM find solutions to the world’s most pressing challenges? Are you prepared to create a lasting legacy that benefits generations to come? Then we want to hear from you!
Role Overview
The Marketing Manager is responsible for Managing the marketing and branding initiatives and activities in NEOM Trojena Projects in order to meet performance objectives within our marketing and communication strategic plans.
Key Accountabilities & Responsibilities
Marketing and Communication Plans
- Collaborate in key assigned strategic and tactical marketing initiatives and plans based on the aligned OGSM (Objectives, Goals, Strategies & Measurement).
- Ensure the implementation and amplification of the marketing efforts including corporate, sector and investor related activities.
- Analyze marketing research and brand audits to assess performance and identify effective communicational methods.
- Advise and oversee production plans that can include print, on-line and video and other assets to drive the Trojena Projects message internally and externally.
- Coordinate and amplify key marketing related events and external participations when in need. Brand Guardianship and Initiatives
- Observe Trojena Projects brand across everything we communicate internally and externally
- Monitor branding agencies and support organization to ensure consistent branding across NEOM.
- Coordinate Branding and Visual identity proposals and ensure timely completion. Social Media
- Works closely with appointed agencies to design and implement social media strategies.
- Works closely with Marketing professionals to develop Social Media campaigns.
- Assists senior team members with the optimization of their online presence.
Digital Strategy
- Supports the development and execution of NEOM Archipelago digital strategy, digital footprint and online guest experiences.
- Work closely with relevant parties to drive digital projects according to plan and required speed.
- Assists in ensuring that strategies and tactics are developed and executed for social media, Public Relations, cultural partnerships and special events.
Culture and Values
- Embrace NEOM’s culture and Values https://www.neom.com/en-us/about
- Act with honesty and integrity by following best practices, and upholding the robust standards and expectations set out in NEOM’s Code of Conduct.
- Maintain fair, ethical and professional work practices in accordance with NEOM’s Values and Code of Conduct.
Experience & Qualifications
Knowledge, Skills, and Experience
- 7+ years of experience in branding and brand identity development.
- Excellent project management and organizational skills, with high attention to detail and ability to operate independently and take initiative.
- Experience working on large, enterprise-wide projects.
- A collaborative mindset and ability to work with other departments and team members on joint projects.
- Ability to understand target audience needs and perception
- Ability to lead and manage agencies and 3rd parties.
- Ability to handle multiple tasks and work under pressure and tight timelines.
- Experience leading and managing high performing individuals and teams.
- High creativity and innovation skills.
- Excellent verbal and written communication skills (English and Arabic) and the ability to effectively interact with a diverse group of individuals Understanding the latest trends and up to date.
- Good knowledge of production techniques and execution methods.
Qualifications
- Bachelor’s degree in Marketing, Digital Strategy, Communications, or a related field.
- Master’s Degree (Preferred).
